Charlie's Chalk Dust

Interesting brand names are always likely to grab your attention. A good back story also helps and so if you are starting a business and don’t have a good tear jerker of a tale to tell, what do you?

Make one up of course! Charlie’s Chalk Dust offer a fabulously convoluted explanation for the brand name and the unusual recipes in the collection. But we think that they might have been cooking up a tall tale as well as some great juice. In fact, they have cooked up two tales which are so tall that they would make Pinocchio’s toes curl!

For the record, the back stories go something like this:

Charlie’s Chalk Dust Tall Tale Number 1

There was a young whipper snapper called, yes you’ve guessed it, Charlie! He was an enterprising little chap who sold vegetables door to door. When the veg was out of season he would flog painted rocks instead. The local housewives, charmed by the youngster, couldn’t get enough of his produce. (no euphemism intended!)

Charlie was successful because he fostered good relationships with his customers. Satisfying one’s customers (absolutely no euphemism intended, honest!) is the key to success in sales. (We were wondering where the inspiration for the Dream Cream flavour came from!)

Charlie’s father was, himself, a door to door salesman and he found success peddling electricity. He was given to ringing a large bell in his home to celebrate his successes. Charlie’s father made so much money that he was eventually able to fulfil his ambition to open a restaurant selling delicious treats.

Charlie moved on to delivering papers and when he returned home each day his dad would make him wonderful desserts to enjoy. A chalk board in front of the aforementioned bell, yes we are getting to the point, was where he recorded his recipes. The bell eventually became covered in chalk dust. We bet you didn’t see that coming!

Tall Chalk Dust Tale Number 2

Whilst the above story is recounted by Charlie’s Chalk Dust as an amusing aside, the company proffers a similar tale as the true inspiration for the brand. This one revolves around another Charlie who was a hot dog salesman in the 1920s.

One day, he was visited by a strange man who spoke in poetry and introduced Charlie to new possibilities regarding flavour combinations. When the stranger left, he dropped a piece of paper which featured several unique recipes. This was later discovered, together with Charlie’s diary, by the founders of Charlie’s Chalk Dust.

The Truth About Charlie’s Chalk Dust

Sorry to disappoint you but both little Charlie and Charlie the Hot Dog man are almost certainly figments of a very fertile imagination. Which, when you come to think of it, is a good thing because you need a creative mind to come up with amazing flavours and that is exactly what the guys at Charlie’s Chalk Dust have done. To be fair, they have proved to be rather successful at satisfying their customers, so perhaps little Charlie’s story is an appropriate one after all.

The company is based in Orange County, California which is fast becoming the epicentre of e liquid production. The range is created using the finest ingredients and features high VG bases to produce smooth vapes and amazing clouds. The imaginative flavours benefit from equally imaginative names:

Dream Cream – vanilla cream and fudge with a cinnamon finish

Slam Berry - strawberry ice cream

Head Bangin Boogie – blueberry popsicle

True Berry – pineapple upside down pancake with blackcurrant maple syrup

Peanut Butter and Jesus – peanut butter and jam

Mustache Milk – cereal and milk, just sweet enough

Drama Swirl – apricot and glazed pastry

Honey Badger – honey brushed tobacco and cream

Wonder Worm – gummy worms with sour notes

CCD3 – creamy vanilla ice cream with salted caramel

Big Belly Jelly – blueberry and watermelon jelly beans

Jam Rock – sour apple lollipop

Impressive E Liquids

So, there you have it! The fabulous flavours with their funky names don’t really need a back story. It’s up to you what you believe about Charlie’s Chalk Dust. The creative stories certainly ring true regarding interesting recipes and satisfying one’s clientele and then there’s those pleasing flavours which will certainly ring your bell!