Clever branding and a liberal dose of hype characterises many e liquid collections but image only gets you so far. Ultimately, it is the flavour that counts and vapers everywhere are always in search of the finest gourmet e liquid. Dinner Lady juices have literally taken the vaping world by storm with their delicious dessert flavours. The branding is, indeed, excellent and there has been plenty of hype, but the proof of the puddings is in the vaping and Dinner Lady have absolutely nailed their flavours!
A Lesson in E Liquids
Dinner Lady was established as recently as 2016 and quickly began to hit the headlines. It is a relatively new brand but one which tempts vapers with lashings of nostalgia. The team at Dinner Lady wanted to turn the vaping world on its head by focussing on the quality of the ingredients and the strength of flavour rather than considering what would be the cheapest e liquid to manufacture. Their approach appears to have taught e liquid producers a bit of lesson!
Dinner Lady burst onto the scene at the 2016 Vaper Expo in Birmingham. They were quick to subject their range to examination but passed the test with flying colours. Dinner Lady won the award for the best stand at the expo and promptly sold out of juice!
The brand has since won a hat full of awards including Best E Liquid 2017 for their Lemon Tart at Hall of Vape in Stuttgart. The brand also topped three prestigious categories in the E-cigclick awards 2016. The E-cigclick accolades are voted for by vapers rather than industry insiders or the press and so carry great weight with the vaping community. Dinner Lady juice consistently garners outstanding reviews and the collection of four amazing flavours has now gone global.
Old School Branding
Founded by Jonny Williams, this British company works hard to keep vapers up to date with the latest products and media exposure. The approach to marketing is very currant but Dinner Lady have gone old school with the branding. The packaging and labelling are colourful and 1950s in style and the flavours play to memories of school days. With carefully evolved dessert recipes, the team at Dinner Lady have ensured that everyone comes back for seconds!
Every vaper will remember their school days and those feelings of euphoria when the lunchtime bell rang. They remember those mad dashes to the dinner hall and when those memories come flooding back they can still smell the aroma of tasty puddings that always filled the air. Nobody ever forgets the kind dinner lady that welcomed them with a smile to their daily feast. This is a brand which captures the unique flavours of Britain’s classic school puds and then bottles them.
Put that in your Satchel and Vape it!
The company has taken a new approach to mixing e liquids and has stuck its metaphorical finger up at the cost cutting approach of its rivals. Nostalgic and undeniably delicious, Dinner Lady’s amazing flavours will certainly see you coming back for seconds, thirds, fourths and more!
So, what’s on the blackboard?
There are four flavours to enjoy and each features a 70VG base. The juice is available in 0mg, 3mg, and 6mg nicotine strengths and so appears to be targeted at direct to lung sub ohm vapers. However, anyone would enjoy this juice and it has proved to be popular with new and experienced vapers alike.
- Lemon Tart - This award-winning flavour wows with its wonderful blend of lemon curd, creamy meringue and pie crust. It is juice which will appeal to citrus lovers, dessert fans and anyone who enjoys impressive flavour.
- Cornflake Tart - Cornflake is a difficult flavour to capture which is probably why most producers have given it a wide birth. Dinner Lady have taken on the challenge and boy was it worth it! This recipe features cornflakes, syrup and a dollop of strawberry jam.
- Rice Pudding with Jam - Creamy rice pudding with a hint of raspberry jam! It’s old school but this winning flavour reminds you of how the simple pleasures in life are often the most enjoyable.
- Strawberry Custard - OK, strawberry custard may not have been your favourite dessert at school but you are about to discover that you love it after all! This fine fusion of sweetened strawberries and creamy custard is a winning one.
Dinner Lady Returns to the Classroom
The fabulous flavours have proved to be a massive hit but the team at Dinner Lady are not given to resting on their laurels. They have have sharpened their pencils and returned to the classroom so they can get busy writing new recipes. You can expect exciting new flavours to join the collection very soon. Taking on the world armed only with rolling pins, aprons and a talent for fine flavour, the Dinner Ladies are a force to be reckoned with.